W.O.N.F. stands for: With Other Natural Flavors. W.O.N.F. flavors can be a method of obtaining the best value in natural flavors. Direct concentrates of some of the more delicate or subtle flavors like Blueberry, Strawberry or Raspberry can get quite expensive and require special handling. W.O.N.F. flavors obtain a naturally stronger flavor without the use of artificial enhancers – providing you with the luxury of “all natural” in flavoring your product.